Think ethical = boring? Five kick-ass brands to prove you wrong

Some days I just want to scream. I was reading an article the other day about business branding (because, you know, I know how to party..!). Anyway, the point the author made was that it is unhelpful for a business to include the word ‘ethical’ in its branding because people associate it with being boring. Ugh. Maaaaaaaan how frustrating! Years ago, it…

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Why is ethical fashion more important than ethical interiors?

I don’t know how much international traction it has received, but today in New Zealand, Tearfund published its Ethical Fashion Guide 2017. It’s great. It rates New Zealand fashion retailers on the ethical practices in their supply chains to give consumers a chance to vote with their wallets and support brands that take things like human rights seriously over those that…

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